ROCK AND A HARD PLACE: Samsung has to offer higher quality hardware to stand out in an increasingly crowded marketplace but can't fully reflect those costs with higher retail prices.
SEOUL: Samsung Electronics has pulled out all the stops on its new Galaxy smartphones, but their modest prices compared to the latest iPhones throw an uneasy spotlight on the long-term cost of fighting Apple's premium branding.
The 64GB model of the Galaxy S6 edge costs US$290.45 (RM1,053) to make, according to IHS Technology. That's more expensive than any Galaxy S model and iPhone analysed by the US research company.
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