Customers wearing face masks shop at a Chinese cosmetics brand Perfect Diary store, following the coronavirus disease (Covid-19) outbreak in Beijing, China. — Reuters
BEIJING/HONG KONG: With chat groups, video streams and low prices for foundation, China’s Perfect Diary has emerged from nowhere four years ago to become a cosmetics giant for the digital age, trailing only L’Oreal and LVMH in the world’s No 2 market for make-up.
The Guangzhou-based beauty unicorn is now setting its sights on a Hong Kong initial public offering (IPO). Before that, it's driving into South-East Asia, targeting more millennial social media users like Wen Shan, a 21-year-old student from Guangdong.
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Customers wearing face masks shop at a Chinese cosmetics brand Perfect Diary store, following the coronavirus disease (Covid-19) outbreak in Beijing, China. — Reuters
A customer wearing a face mask shops at a Chinese cosmetics brand Perfect Diary store, following the coronavirus disease (Covid-19) outbreak in Beijing, China. — Reuters
Customers wearing face masks shop at a Chinese cosmetics brand Perfect Diary store, following the coronavirus disease (Covid-19) outbreak in Beijing, China. — Reuters
A customer wearing a face mask tries on makeup products at a Chinese cosmetics brand Perfect Diary store, following the coronavirus disease (COVID-19) outbreak in Beijing, China. — Reuters
People are seen at a Chinese cosmetics brand Perfect Diary store, in Beijing, China. — Reuters
Eyeshadow palette products are displayed at a Chinese cosmetics brand Perfect Diary store, in Beijing, China. — Reuters
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