FILE PHOTO: The new GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, U.S., March 16, 2021. REUTERS/Rebecca Cook/File Photo
DETROIT (Reuters) -General Motors Co said it will launch a new, online used vehicle market called CarBravo that will allow the automaker and its dealers to challenge Carvana Co, Carmax Inc and others profiting from selling secondhand vehicles.
GM's CarBravo site will aggregate vehicles owned by Chevrolet, Buick and GMC dealers, as well as cars and trucks that GM Financial, the automaker's consumer finance arm, controls after taking them back from rental car agencies or vehicle leases. GM officials said the company's dealers have about 400,000 used vehicles in stock.
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