Car-buyer backlash looms as automakers pursue software riches


Car makers are juggling a controversial but lucrative product in the form of software subscriptions able to lock some of a car's features behind a paywall. — TNS

It’s winter in Detroit, a time of year when the remote-start function on my Subaru goes from neglected smartphone app to ritual step before leaving the house. With highs in the low 20s, I want the engine warming and the seat heat fired up by the time I reach my car.

I pay Subaru US$4.95 (RM20.73) a month for this privilege, which makes me a good example of what auto companies are betting their futures on – consumers’ willingness to pay subscription fees for added features after they buy a car.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Can an Apple�Watch get AFib patients off bloodthinners?
South Korea fines Meta about $15 million over collection of user data
Ehailing service Bolt says it’s launching in Malaysia soon, already licensed by Apad
French IT firm Atos agrees to sell Worldgrid unit to Alten
Opinion: These Apple researchers just showed that AI bots can’t think, and possibly never will
Nintendo cuts annual profit forecast by 10% as Switch sales slow
You may have blocked someone on X but now they can see your public posts anyway
Japan taps US chip startup Tenstorrent to help train new wave of engineers
Chinese AI firms are splurging on ads, report finds, as chatbot market gets crowded
Data of over 148,000 people leaked after ransomware attack on 2 Hong Kong hearing centres

Others Also Read