Luxury brand Hermes considers metaverse as means to communicate


FILE PHOTO: The logo of French luxury group Hermes is seen at a store in Zurich, Switzerland February 17, 2021. REUTERS/Arnd Wiegmann GLOBAL BUSINESS WEEK AHEAD

PARIS (Reuters) - Hermes is considering using the metaverse for communications although the maker of Birkin bags and other luxury goods remains focused on craftsmanship, Executive Chairman Axel Dumas told shareholders on Wednesday.

"We are curious and interested" about the metaverse, he said, adding it could be a good communications tool.

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