Currently, of the around INR800-crore online (RM450mil) matchmaking market in India, matrimonial websites have a dominant share of around 70% with the rest 30% belonging to dating platforms, which has, however, doubled since March 2021. — Photo by Alexander Sinn on Unsplash
BENGALURU: Matrimonial platforms such as Matrimony.com Ltd, People Group's Shaadi.com and Info Edge unit Jeevansathi.com are adding conversational features, video chats and expanding to newer markets to diversify and attract a young Indian population amid a Covid-induced spurt in online dating.
While dating platforms have been in India for at least seven years, Covid accelerated the habits of younger people to use dating apps for finding partners.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
