Threads launched on July 5 in the United States. — Photography nicoletaionescu/Getty Images/AFP Relaxnews
Threads, Meta's new social network, may have broken download records, but its success appears to be declining by the day. In fact, the number of daily active users has dropped by around 70% in two weeks.
The latest figures relating to Threads don't necessarily bode well for Meta. For the second week running, its number of daily active users is down, falling to 13 million. According to Sensor Tower, this represents a 70% drop from the peak on July 7.
And it's not just the number of users that is declining. Average time spent on the app is also in decline, SimilarWeb says, dropping from 19 minutes a day to just four minutes on the Android and iOS apps. In the US, the average time spent on the Android app has fallen to five minutes, compared with 21 minutes when Threads was launched, WSJ reports.
Recently, Sensor Tower reported a 50% drop in active platform users. A downward trend that seems to be continuing, but which doesn't appear to worry the Meta group's leaders, according to WSJ reports.
The Threads craze could be likened to the fleeting success of Mastodon and Clubhouse, whose popularity soared in the wake of Twitter's various controversies. It remains to be seen whether Threads will suffer the same fate as its predecessors, who saw their users jump ship shortly afterwards.
In the meantime, Meta is continuing to develop Threads' functionalities, by offering, as on TikTok, a "For You" feed and a "Following" feed. Meta has also shared six tips to help creators make a successful start on Threads. – AFP Relaxnews
