In the first round of layoffs since merging its TikTok Shop with regional competitor Tokopedia in January, ByteDance Ltd is laying off roughly 450 employees at its Indonesian ecommerce operation. — Reuters
ByteDance Ltd is slashing about 450 jobs at its Indonesian ecommerce arm in the first round of cuts since combining its TikTok Shop with local rival Tokopedia in January.
The reductions, equal to about 9% of the arm’s employees, will commence as soon as this month, according to people familiar with the matter. The final number is under discussion and could fluctuate as conditions change, the people said.
The cuts signal that the Chinese social media giant is conducting an overhaul of its Indonesian ecommerce operation, seeking to eliminate costs after combining TikTok Shop with GoTo Group’s Tokopedia in a US$1.5bil (RM7bil) deal. Indonesia is among the earliest markets for ByteDance’s ecommerce ambitions – and thus far the biggest – but competition is intense with rivals such as Sea Ltd’s Shopee and Alibaba Group Holding Ltd’s Lazada.
ByteDance is reducing staff across ecommerce teams, including advertising and operations, in part to eliminate duplicate functions, said the people, who asked not to be identified because the discussions haven’t been made public. Following the combination of TikTok Shop and Tokopedia, ByteDance’s Indonesian ecommerce business has about 5,000 employees.
A ByteDance representative declined to comment.
The unusual pact, which resulted in GoTo being a passive backer of the merged ecommerce operation, allowed ByteDance to restart its Indonesian business and comply with regulations introduced to halt its online-retail service. Indonesia first introduced the regulations seeking to protect its local ecommerce services and small businesses from getting hurt by larger, foreign companies.
ByteDance has joined Chinese tech leaders from Alibaba to Tencent Holdings Ltd in streamlining businesses and shoring up their bottom lines during an economic slowdown, with the firms combined cutting at least tens of thousands of jobs over the past two years.
ByteDance’s TikTok, which faces a divest-or-ban law in the US, also let go hundreds of employees in its marketing and operations teams globally last month, according to people familiar with the matter, part of a bigger overhaul by its Chinese owner. – Bloomberg
