NEW YORK: Demand Media, the owner of content websites eHow, Livestrong and Cracked, said on Monday it had acquired the e-commerce marketplace Society6 for US$94 million in cash and stock as the company diversifies its business model.
Society6 marks Demand's first real foray into e-commerce. With a community of about 300,000 members, Society6 helps artists sell their goods such as iPhone cases, T-shirts and prints directly to consumers.
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