On his first birthday, the prince is hailed as a trendsetter and conqueror of republicanism.
Twelve months after his arrival sparked a Twitter meltdown and rendered the panicked assault on primogeniture a little premature, Prince George mania is thriving once again as the third-in-line celebrates his first birthday on July 22. From a specially minted commemorative £5 coin – yours for £80 (RM434) – to myriad magazine covers, via a frenzy of online baby paraphernalia advertorials, the anniversary is sure to set cash registers ringing across the nation.