Vietnam becomes fastest growing nation brand

Vietnam's brand value skyrocketed by 29 per cent to US$319 billion this year. — Photo baotintuc.vn

HANOI (Vietnam News/ANN): Vietnam has become the fastest growing national brand in Brand Finance’s ranking this year, with its brand value skyrocketing by 29 per cent to US$319 billion.

The country climbed nine places from last year to 33rd in the Nation Brands 2020 list of the world’s 100 most valuable brands compiled by the UK independent branded business valuation and strategy consultancy.