Vietnam firms told brand building is key to success

Workers at Mekong Fruits Company in southern province Cần Thơ. Brand building is said to play a very important role in the development of domestic firms. — VNA/VNS

HANOI (Vietnam News/ANN): Vietnamese enterprises need to make greater efforts to build their brand names to gain a competitive edge amid rapid international integration, according to experts.

According to the Ministry of Industry and Trade’s Trade Promotion Agency, although the number of businesses honoured with Vietnam National Brand recognition has increased throughout the years (from 30 in 2008 to 124 in 2020), it lagged behind expectations.