Chinese smartphone maker Xiaomi is being mocked on social media for spending three years and hundreds of thousands of dollars on a revamped logo that looks remarkably similar to the original, which the company had been using since its founding in 2010.
The unveiling happened on Tuesday during what Xiaomi dubbed its Mega Launch event, where it confirmed a long-rumoured plan to make electric vehicles and launched a foldable smartphone. The logo – which now takes the shape of a “squircle”, swapping out sharp corners for rounded ones – represents a new image for the company, founder and CEO Lei Jun said during the event.
Already a subscriber? Log in.
Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
