Evelyn Char Ying-lam was walking through the heart of Hong Kong’s shopping district in Causeway Bay late last month when an advert on the side of a tram caught her eye and made her stop in her tracks.
It was a promotion marking the 22nd birthday of her favourite Canto-pop singer, Keung To. Similar ones were plastered at spots around the city, many of them designed and paid for by the fans themselves.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
