a6445a9d-453e-4878-98ac-145a9007b79e_9ff2cce8
Swiss army knife maker Victorinox is targeting young Chinese consumers with an online push and customisable products, after a pivot to e-commerce helped it recover from the pandemic-induced slump.
Victorinox, which has had a presence in China for over 25 years, aims to expand its footprint by targeting millennials and generation Z, Carl Elsener, chief executive and fourth generation of his family running the firm, said in an interview.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
