Metaverse app brings treasure-hunt shopping experience to Pasarina


Adez Aulia, chief technology officer of Metaverse Studio Indonesia, holding up a tablet showing a special deal that is only visible on the Pasarina app. - The Jakarta Post/ANN

INDONESIA, July 28 (The Jakarta Post/ANN): Utilising artificial intelligence and augmented reality technology, Pasarina has launched a metaverse app where customers can meet a virtual assistant shop and discover "hidden" promotions.

The line between reality and imagination blurs in Pasarina, the newest supermarket by PT Supra Boga Lestari. The supermarket, established in the new Sarinah, Central Jakarta, adopts a metaverse concept that offers customers a new and unique shopping experience.

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