Indonesia's popular brands make it big overseas


Nabila (right), a PhD student at the University of Porto, Portugal, uses instant noodles to introduce Indonesian culture to her non-Indonesian classmates. - JP

JAKARTA (The Jakarta Post/Asia News Network): As an exchange student in Hungary last year, Ardy found the culinary change hard to digest. Like other Indonesians abroad, the Gadjah Mada University undergraduate felt European cuisine was bland.

He missed the diversity of flavors he had grown up with, the amalgamation of spices characterizing dishes from the archipelago – until he discovered a taste of home sold in local supermarkets: Indomie instant noodles.

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Indonesia , brands , Indomie , Kopiko , overseas , popularity

   

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