Vietnamese rice hits the shelves of E.Leclerc Viry Châtillon hypermarket, the famous French shopping mart

Officials and customers tasting the Vietnamese race at the famous E.Leclerc Viry Châtillon Hypermarket in Paris. - Vietnam News/ANN

PARIS, Sept 4 (Vietnam News/ANN): A Vietnamese rice product has for the first time been put on the shelves of E.Leclerc Viry Châtillon, a hypermarket run by top French retailer E.Leclerc, as part of a programme run by the Vietnam Trade Office in France.

The product branded ‘Com Vietnam’ is produced by Loc Troi Group, a leading provider of agricultural services and products in Vietnam. It was introduced in the E.Leclerc hypermarket chain on September 2 during the office’s Vietnamese mid-autumn week event.