Cambodia can meet one million Vietnam-arrival target: analysts

Tourists visit Royal Palace in Phnom Penh. - POST STAFF

PHNOM PENH (The Phnom Penh Post/Asia News Network): The tourism ministry’s goal of attracting 700,000 annual Vietnamese arrivals by 2023 and one million by 2024 may seem relatively easy to achieve to some, but it could require a new series of well-informed strategies as well as the effective implementation and promotion thereof, industry insiders say.

Ministry figures show that annual Vietnamese arrivals to the Kingdom peaked in 2015 at 987,792, falling by 8.00 per cent to 908,803 in 2019, prior to Covid-19. These figures also trended down in terms of market share, from 20.69 per cent in 2015 to 13.75 per cent in 2019.