BANGKOK (The Nation/Asia News Network): The “Force for Good” crown designed and crafted especially for the 2022 Miss Universe was unveiled by Anne Jakapong Jakrajutatip (pic), owner of the Miss Universe Organisation.
Speaking to the press on Monday (Dec 20), the transgender business mogul, who is also CEO of JKN Global Group, described the crown as a new legacy under her leadership.
The “Force for Good” crown, designed by luxury jewellers Mouawad, represents the graceful incarnation of Miss Universe’s long-standing values as a guiding light, she said.
Anne Jakapong is the first non-American national to own the Miss Universe Organisation. Before her, it was owned by former US president Donald Trump.
“Our ambition is to instil a sense of passion for ‘transformational leadership’, with the firm belief that everyone can lead, be successful and achieve their life goals,” she said.
Anne Jakapong also indicated that the beauty pageant will serve as an inspirational platform for diversity and will give women the opportunity to realise their ambitions. She said her aim is to help the Miss Universe brand evolve into one that is more relevant and appealing to the next generation.
The crown symbolises “goodness and hope for a brighter future”, said Fred Mouawad, a fourth-generation co-guardian of Mouawad.
He added that the crown is a feat of extraordinary craftsmanship with each of the 993 stones set by hand.
According to Mouawad, the design evokes Miss Universe Organisation’s belief in a future that is forged by women who push the boundaries and advocate positive change.
Natalie Glebova, who was crowned Miss Universe in 2005, said the crown was not just “absolutely stunning” but also represents the women’s strength and power to inspire.
Anne Jakkapong, meanwhile, promises that the upcoming Miss Universe pageant will be a fantastic vision in blue – her favourite colour –filled with meaningful messages and content to empower people across the world.
As for who she reckons will be crowned the world’s most beautiful woman, she laughed, saying the next Miss Universe will be a true icon who is beautiful both inside and outside.
The 2022 Miss Universe will be crowned in the US city of New Orleans on January 14 by last year’s winner, Miss India Harnaaz Sandhu.
