Icy ride: A woman posing while sitting on an ice horse at the Harbin Ice and Snow World in Harbin, in Heilongjiang province, during the 39th Harbin China International Ice and Snow Festival. — AFP
Shanghai: By the end of the 2024-2025 ice and snow season, China’s ice and snow leisure tourism sector is expected to receive over 520 million visitors, with its revenue exceeding 720 billion yuan (RM463bil), marking the sector a core development engine for winter tourism and ice and snow economy.
The estimated data were released by the China Tourism Academy in its annual report on China’s ice and snow tourism development.
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