China’s resort and hotel operators await windfall as National Day holiday set to unleash pent-up demand, inflate room prices

Resort and hotel operators in China are expecting another windfall during the eight-day National Day holiday later this month as a boom in tourism overwhelms capacity, allowing the industry players to raise prices.

In some cases, the operators could inflate fees by as much as 10 times the average rates, some of them said, a welcome relief for the industry seeking to make up for lost income and opportunities in the past two years. China abandoned its zero-Covid policy late last year, giving the economy a burst of optimism.