Flight deals, vouchers and “three must-haves” for staying in Hong Kong will be offered from next month to lure tourists from two mainland Chinese cities who can visit on an individual basis under an expanded traveller scheme.
Hong Kong Tourism Board executive director Dane Cheng Ting-yat said it would collaborate with its partners to provide the fresh incentives after joining a three-day delegation to the two cities, Xian and Qingdao, led by Secretary for Culture, Sports and Tourism Kevin Yeung Yun-hung.
The board said on Thursday that it would work with airlines and travel agencies, with some offering buy-one, get-one-free flight deals and complimentary tickets to attractions such as Ocean Park and the Hong Kong Palace Museum.
Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.
New travel packages with perks such as complimentary hotel breakfast and three must-have items for visiting the city – an Octopus Card, an internet SIM card and a travel adaptor – were also included, it added.
Travellers from the two cities will also receive two vouchers, each valued at HK$100 (US$13), which can be used at more than 2,000 shops in Hong Kong, providing a discount of HK$100 for a minimum HK$200 in spending.
“Upon the central government’s announcement to expand the Individual Visit Scheme to Xian, the Tourism Board will further facilitate the market expansion in the western and northern parts of the mainland,” Cheng said.
“Hong Kong has recently witnessed new travel trends, offering more and completely new check-in spots. I believe that friends from Qingdao visiting Hong Kong ... will find a fresh and exciting experience.”
Xian and Qingdao were the latest additions to the Individual Visit Scheme that already covered 49 mainland cities, including Beijing, Shanghai, Chengdu and Chongqing.
Residents of these cities were allowed to visit Hong Kong on their own rather than by joining tour groups from March 6.
But the scheme was met with a lukewarm response in the two new target cities in its first days, with residents there taking to social media to question the need for the new policy as many holding group tour visas said they had made solo trips to Hong Kong for years.
“With the number of eligible cities expanded to 51, this will be very conducive to the development of Hong Kong’s tourism sector,” minister Yeung said.
“We have at once launched publicity activities in the newly added cities, with a view to providing travellers from the two cities with quality services.”
The board has not revealed the cost of the latest incentives.
Hong Kong leader welcomes move to expand solo traveller scheme to Xian, Qingdao
According to the board, 175,000 visitors arrived from Xian and 93,000 from Qingdao in 2018, before the pandemic struck. The corresponding figures for last year were 112,000 and 84,000.
The board has forecast 46 million people will visit Hong Kong in 2024, 35 per cent more than last year, but still only 70 per cent of the 65 million who flocked to the city in 2018.
Song Shuo, deputy general manager of Shaanxi Yuntong International Travel Agency, said inquiries about individual travel packages to Hong Kong had increased by three times since the new arrangement was announced.
“Themed packages intriguing customers the most are those focusing on family fun and Instagram-worthy hotspots. Some of them are also eager to find out about art and culture packages that include the Hong Kong Palace Museum and M+ museum,” Song said.
Feng Gaoxuan, deputy general manager of Xian Overseas Tourist, said the company had promptly adjusted and tailor-made its travel packages to suit individual travellers.
“Most individual travellers are young working professionals,” Feng said. “However, we are pleasantly surprised to see a significant number of elderly people as well. They are still energetic and have more freedom with their time.”
More from South China Morning Post:
- Mainland China’s extension of Hong Kong solo visitor scheme generates lukewarm response in target cities Xian and Qingdao
- Hong Kong leader John Lee welcomes Beijing’s move to expand solo traveller scheme to Xian, Qingdao – cities with high-income, big-spending residents
For the latest news from the South China Morning Post download our mobile app. Copyright 2024.
