India's Reliance, Bollywood fuel Ambani wedding hype through social media

Groom Anant Ambani poses for pictures with parents Nita Ambani and Mukesh Ambani on the red carpet on the day of his wedding with Radhika Merchant in Mumbai, India, July 12, 2024. - Reuters

MUMBAI: Indian billionaire Mukesh Ambani's son got married on Friday (July 12) in a lavish ceremony that has been a hot talking point at home and abroad, with Ambani's US$260 billion-conglomerate Reliance taking to social media to heavily publicise the event.

Reliance's efforts, coupled with posts from a host of Bollywood stars and coverage in media, have helped whip up public interest in the wedding, overshadowing some critical social media posts that have questioned the opulence at a time of growing inequality in India.