Hong Kong studio to draw on panda economy with new character IP

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A Hong Kong studio is taking the first key step into the panda economy by creating a suite of characters based on the city’s six bears and is planning to push the figures at exhibitions and carnivals, as well as through merchandise, but will allow the government to use the intellectual property for free.

In an exclusive interview with the Post, local art studio AllRightsReserved founder Lam Shu-kam revealed that the intellectual property (IP) of the new characters, collectively known as “Panda Friends and Family” under an umbrella project called “Panda Go! Fest HK”, could be used at no charge by the government and Ocean Park – the pandas’ home.