KUALA LUMPUR: London Biscuits Bhd has appointed Hwa Tai Distribution Sdn Bhd to market and distribute its best-selling product – the Lonbisco Swiss rolls.
Speaking to reporters after announcing the collaboration yesterday, London Biscuits director Datuk Liew Yew Cheng said the tie-up would result in streamlined operations where Hwa Tai Distribution would become a key distributor to mini-markets, supermarkets and hypermarkets in Peninsular Malaysia for its Swiss rolls.
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