BACK in the 1960s, it would have been rare for any businessman to think of brand building. However, jewellery maker and trader Tomei Consolidated Bhd founder and group executive chairman, Tan Sri Ng Teck Fong, not only created a brand that was accepted by locals but also managed to turn it into an international name.
“A simple name that is easily remembered and pronounced by people is the first step to establishing a brand,” Ng says.
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