EON Bank takes on a fruit-ful business outlook

WOULD one associate a bank with fruits? While the camel is allied with AmBank and the tiger with Maybank, EON Bank, which is familiar to all Malaysians as “the car bank”, could soon be recognised as a fruit-ful bank.

As part of its Project Quantum Leap (PQL) initiated in the last quarter of 2007, the bank has adopted a fruit concept to symbolise the refreshing change the bank will undergo to transform the banking experience for its customers.