THE world of Formula One (F1) is more than just about fast cars and cutting-edge technology. With a viewership of 600 million people per race, it provides a fantastic platform for businesses to showcase their brands around the globe.
But in your typical business environment, businesses only want to be associated with the best and in the case of F1, its the big, established teams like Ferrari, McLaren or Mercedes that often get the upper hand in the war to secure sponsors.
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