GEORGE TOWN: When Pensonic Holdings Bhd executive chairman Datuk Seri Chew Weng Khak started the Pensonic brand name in 1982, only a few believed that the local brand name could take off successfully as it was clashing directly with many foreign brand names of electrical and electronic home appliances.
However, the group managed to prove the skeptics wrong as it has been selected to spearhead the establishment of a home appliance manufacturing hub and international distribution network under the country's Economic Transformation Programme (ETP).