“OUR plan is to lead the public with new products rather than ask them what kind of products they want. The public does not know what is possible, but we do.” Most will ascribe this quote to Steve Jobs. But this was a statement made by Akio Morita, the co-founder of Sony, years before Jobs.
Sony is an amazing story of how Morita's determination and relentless pursuit of his vision enabled the “Made in Japan” tag, a symbol for substandard products and shoddy imitations in the 50s, to be reinvented into a highly respected, premium identifier.
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