DRESSED in their bright yellow T-shirts, the large gathering of “DiGizens” at a few hot spots around the city early this week could have been mistaken for a street protest. But in fact it was another of DiGi.Com Bhd’s out-of-the-box approaches to marketing. Almost their entire workforce, including their top brass and back-end staff, took to the streets to engage with their customers and the public.
On that day, DiGi celebrated an event themed Customer First Day that saw the participation of 1,500 DiGizens bringing their “We Will Win” spirit to connect and engage with customers in an Amazing Race-like challenge.
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