Overseas markets, notable Mideast and North Africa, now account for 32% of total revenue


Power Root Bhd's plant at Johor Bahru, Johor

THE Middle East and North African (MENA) region is turning out to be huge success for Power Root Bhd, the maker of “Tongkat Ali”-flavoured coffee drinks.

Sales to the MENA market, where Power Root first ventured into back in 2005-2006, have grown by more than 100% since three years ago.

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