“We have built a strong user base and consumer behaviour with our ATS platform via the conventional Short Messaging Service (SMS) method in the past 10 years. The ‘ShareShare OTT’ app addresses the growing smartphone penetration in Malaysia, which stands at 53.4% encompassing about 23.1 million users as at end-2014,” said executive director Firoz Mohd Noor in a statement on Wednesday.
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