TOKYO: Japan’s Asahi Group Holdings is considering acquiring Grolsch and Peroni, two beer brands owned by SABMiller PLC, to secure growth beyond a saturated and ageing home market, a source familiar with the matter said.
Known for its Super Dry beer, Asahi is Japan’s biggest brewer with 38% market share but it is not widely sold overseas, where the planned merger of SABMiller and Anheuser-Busch InBev is set to create a globally dominant player.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.