Lazada Malaysia smashes sales record on Nov 11

Online Revolution Shop the universe [LAZADA] at Sheraton 1, Level 3C, Sheraton PJ, Lot 55, Jalan Utara, PJ, SELANGOR. SYED AZAMUDDEN / THE STAR

KUALA LUMPUR: Lazada Malaysia has broken a new sales record on 11.11 when it kicked off its month-long Online Revolution campaign.

The Single’s Day event generated more than RM100mil of gross merchandise value (GMV), the online shopping portal said in a statement.

Lazada Malaysia chief executive officer Hans-Peter Ressel said, “The successful start of our Online Revolution campaign showcases the growing trust and relevancy of e-commerce in Malaysia.”

Lazada Malaysia’s website and apps had about 10 million visits in a single day, representing a threefold uplift versus 2016.

At its peak, it recorded an estimated 1,400 transactions per minute, it said.

Lazada Malaysia said the highest selling products in the first 24 hours were Petronas Fuel Cards, Milo 2.2kg and Pineng Powerbanks.