Circle International debuts on NSX

Circle International founder and CEO Datuk Brian Tan ringing the bell to mark the group's listing on the NSX

KUALA LUMPUR: Circle International Holdings has made its debut on the National Stock Exchange of Australia with 180 million shares issued at 31.5 Australian cents (97 sen) apiece

It joins other Malaysian companies on Australia's second largest listing market, including E-Plus Ltd, an events management company that listed in January this year.

According to its press release, Circle International is a new media technology company with a strong base in China and Chinese-speaking markets across the region.

Headquartered in Kuala Lumpur, more than 50% of the group's revenue is derived from international sales from mobile and digital media channels from Taiwan, Hong Kong and China.

Its principal business activities are its Business Circle mobile app, a Chinese language digital business publication in China and Asean; and the Worldwide Excellence Awards, which recognises elites from different industries.

Moving forward, the group plans to focus on "predictive advertising" including expanding into artificial intelligence to grow revenue and venturing into fintech.