Lazada veteran Pierre Poignant is replacing Lucy Peng as CEO


As e-commerce and activities related to sharing economy are on the rise, the Government will explore imposing tax on these online transactions.

SINGAPORE: Lazada Group Chief Executive Officer Lucy Peng will step down and cede her role to Pierre Poignant, a six-year veteran of the leading Southeast Asian e-commerce operator.

Peng, a co-founder of Lazada’s controlling shareholder Alibaba Group Holding Ltd., will remain executive chairman, the Singapore-based company said in a statement Thursday. Poignant, who joined Rocket Internet-incubated Lazada in 2012, will immediately take the CEO role.

Poignant’s appointment comes nine months after Alibaba installed Peng as CEO to replace Maximilian Bittner. The Chinese e-commerce behemoth had put in another $2 billion this year to deepen its bet on Southeast Asia. Poignant, 39, has held several roles during his six-year stint at Lazada, including expanding logistics as chief operating officer. Lazada has 31 warehouses in six countries.

“The job is not new to me,” Poignant said in an interview.

“We are in a very diverse region, in six countries with vastly different consumer base, vastly different landscape. The solution is different in each of these markets.”

Poignant, who was appointed to Lazada’s newly created executive president post in August, brushed aside speculations about internal issues that might have led to the management shuffle.

“Obviously when you bring the two companies with strong cultures together and draw the road map for the next three to five years, people can share their ideas and debate, which is quite natural,” he said. “I’m very confident that we have the right team and the right strategy for the future.” 

Under Peng, Alibaba and its Southeast Asian subsidiary Lazada worked on integrating their platforms and rolled out a set of new features. 

For example, Lazada customers can now snap a picture of any product they wish to buy using the app. And it’ll instantly show a list of similar items and their prices, which is powered by Alibaba’s search-by-image. - Bloomberg

 

Get 30% off with our ads free Premium Plan!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Business News

Etiquette at an open house
Trump’s presidency a boon
Elevating outdoor oases
GDA stands firm on RM11 offer for MAHB despite directors' rejection
Ringgit expected to trade within narrow range next week amid holiday calm
Oil steady as markets weigh Fed rate-cut expectations
The beauty of Hygr’s formula
Top Glove bullish on outlook amid steady order inflows
US market - prudence is golden
Book speaks volumes about Penang food

Others Also Read