IKEA reports record sales as online revenue surges


ikea

STOCKHOLM (Reuters): IKEA reported annual sales above 40 billion euros (US$44bil) for the first time on Wednesday as the Swedish furniture group's push into e-commerce produced another surge in online revenue.

IKEA was slow to embrace online services but since 2017 the world's biggest furniture retailer has invested heavily to adapt to new shopping habits and competition from digital rivals such as Amazon and made.com.

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IKEA , e-commerce

   

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