H&M CEO sees ‘terrible’ fallout

Persson, who has been running H&M for a decade, says his concern is that the movement seeks to prohibit behaviors. Many of the protests are “about ‘stop doing things, stop consuming, stop flying’, ” Persson said in an interview in Stockholm.

STOCKHOLM: The chief executive officer of fashion giant Hennes & Mauritz AB says a growing movement that shames consumers represents a very real social threat.

Karl-Johan Persson (pic), the 44-year-old H&M CEO and son of its billionaire chairman, is speaking out as a pattern of shaming that initially targeted air travelers spreads into more industries, including his.