KUALA LUMPUR: Alibaba Group Holding Ltd announced it generated US$38.4 billion (US$1=RM4.15) in gross merchandise volume (GMV) on Nov 11, 2019 -- its ‘11.11 Singles’ Day’ global online shopping extravaganza, an increase of 26 per cent compared with 2018.
Taobao and Tmall President Fan Jiang said the successful event indicated the future of consumption trends for brands and consumers.
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