Million-ringgit offer: Zaky (left) and Kumaresh at the launch of Adwork.
KUALA LUMPUR: The small and medium enterprises (SME) segment is poised for a shakeup. The high costs and complexities which these businesses have been facing when coming to advertising would finally be eased. They can now breathe a sigh of relief with the emergence of a marketplace that would cater to their advertising needs.
This comes in the form of Adwork, a newly launched self-serve end-to-end advertising platform intended to provide easy, highly affordable and effective advertising experiences for SME business owners in South-East Asia. With more than 5,000 media for selection, Adwork is now the largest media advertising platform in the country. The online advertising marketplace would feature a variety of advertising products and options via an online selection which would include a wide variety of advertising mediums like newspapers, magazines, radio, television, static and digital billboards, cinema, transportation, hospitals/clinics, in-store, talk-shows and digital platforms.
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