Tobacco firms combat falling sales


JTI Cormac ORourke

PETALING JAYA: Tobacco companies are aggressively strategising to compete in a tough market environment in the wake of thinning margins, influx of illicit cigarettes and rapid growth of the illegal vaping segment.

Tobacco majors globally have announced major downsizing amid declining cigarettes sales as they struggle to deal with the shift in smoking to vaping.

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