Retail experience: Chan (left) and Toh hope to give customers a better in-store experience to differentiate itself from the market.
RETAIL is in the details, so says Stanny Chan.
“You have to read the signs in retail. The market today is different from that of five to six years ago. We’ve got a new generation of consumers and buying behaviours have also changed. So to stay relevant, we need to observe all this and be fast to change,” says the Leather Avenue executive director.
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Retail experience: Chan (left) and Toh hope to give customers a better in-store experience to differentiate itself from the market.
Product development: The retailer is given creative licence to develop its own products under selected brands, giving it more control over margins, product mix and its brand positioning in the market.
Bigger space: Its new concept store offers customers ample space to interact and engage with the products.
Fashion first: The company opted for more eye-catching designs and colours to capture consumers’ attention.
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