Darlie controls 17% of the toothpaste market in China, 21% in Singapore, 28% in Malaysia and 45% in Taiwan, according to Euromonitor International.
LONDON: Colgate-Palmolive on Thursday said it was working to review and evolve its Chinese toothpaste brand, Darlie, the latest in a string of brand reassessments amid a U.S. debate on racial inequality.
Darlie is a popular Chinese brand owned by Colgate and its joint venture partner, Hawley & Hazel. Its package features a smiling man in a top hat. It used to be called Darkie and featured a man in blackface.
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