4As proposes measures to boost ad industry


Ad Andrew Lee

KUALA LUMPUR: The tough economic climate fuelled by the Covid-19 pandemic has cast a pall over the Malaysian advertising and marketing industry.

As such, there have been calls by industry leaders for the government to help stabilise and pump-prime the industry which has been reeling from the impact of the movement control order (MCO) since March 18 amid the pandemic.

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