MPIB strives to empower pineapple sector through young agropreneurs

A family listening to pineapple plantation owner Haleem Lim (left) as he explains about the fruit’s growing process and its many uses at Pekan Nanas, Pontian.

PONTIAN: The national pineapple industry will continue to be enhanced and empowered by attracting more young agropreneurs to venture into this sector which is categorised as the new source of wealth for the country.

Malaysian Pineapple Industry Board (MPIB) deputy director-general Mohd Khairuzamri M. Salleh said the mission to double the production of pineapple would be achievable with the involvement of more youths not only to meet the demand from overseas but also in the domestic market.