According to CGS-CIMB Research, the new Astro digital convergence strategy should help address investors’ jitters over the group’s long-term earnings prospects, as the company looks to win back lapsed subscribers and a new generation of viewers.
PETALING JAYA: The upcoming digital convergence strategy of Astro Malaysia Holdings Bhd
is set to steer the pay-TV operator on a new growth path.
According to CGS-CIMB Research, the new Astro digital convergence strategy should help address investors’ jitters over the group’s long-term earnings prospects, as the company looks to win back lapsed subscribers and a new generation of viewers.
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