Chief executive officer Yap Lip Seng (pic) said the tourism industry currently lacked data management and analytics that were much needed to be used as a reference for travel patterns and tourist trends.
KUALA LUMPUR: The Malaysian Association of Hotels (MAH) has urged the government to consider establishing a unified system that supports the tourism industry’s decision-making process in creating more products and services that address the immediate need of the industry.
Chief executive officer Yap Lip Seng (pic) said the tourism industry currently lacked data management and analytics that were much needed to be used as a reference for travel patterns and tourist trends.
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