Adidas expects strong rebound, takes Reebok hit


The logo of German sporting goods company Adidas is pictured at one of the company's outlets in Berlin on March 29, 2020. - Major retailers in Germany say they plan to stop paying rent for stores that were told to close in order to slow the pandemic. Adidas is leading the charge, along with shoe chain Deichmann and Swedish clothing giant H&M. (Photo by Odd ANDERSEN / AFP)

BERLIN: German sportswear maker Adidas AG predicted a strong rebound in sales in 2021, particularly in China, the rest of Asia and Latin America, although its profits will be trimmed by costs associated with divesting the Reebok brand.

Fourth-quarter sales rose a currency-neutral 1% to 5.548 billion euros ($6.59 billion), while operating profit slipped slightly to 225 million euros, both ahead of average analyst forecasts for 5.47 billion and 202 million respectively.

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Adidas , Reebok

   

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